Dampak Penggunaan Facebook Profesional terhadap Peran Domestik Ibu Rumah Tangga di Desa Pringgabaya Kecamatan Pringgabaya Kabupaten Lombok Timur

Abstract

ABSTRACT

Professional Facebook has become a widespread phenomenon among housewives. Its users are required to produce content routinely, while domestic responsibilities remain with housewives. This study aims to identify and analyze the impact of professional Facebook use on the domestic role of housewives in Pringgabaya Village, East Lombok Regency, using the work–family conflict theory of Greenhaus and Beutell as the analytical lens. A qualitative approach with a case study design was employed. The subjects were five housewives selected through purposive and snowball sampling, together with ten informants, namely the subjects’ husbands and closest neighbors. Data were collected through observation, semi-structured interviews, and documentation, analyzed using the Miles and Huberman model, and validated through source, technique, and time triangulation. The results show that the domestic role is affected in two directions, namely three positive impacts and three negative impacts. The positive impacts are: (1) family financial management is helped; (2) finances are discussed openly with husbands; and (3) family and community support grows. The negative impacts are: (1) household chore management declines; (2) child care and education do not function as they should; and (3) family emotional support declines, accompanied by psychological pressure on mothers. The negative impacts are limited because the domestic role continues to be carried out.

Keywords: Impact; Professional Facebook; Domestic Role; Housewives; Work-Family Conflict